are the marketing tools that Our Marketing Department can use to build
a customised marketing blueprint for your business.
Public Relations (PR) involves managing the communication from a business
to the public domain to influence the target audience and therefore their
editorial coverage is seen as more credible and believable than an advertisement
communicating the same information, a company may elect to use a PR campaign
rather than an advertising campaign.
Some of the
tools that Our Marketing Department can use to develop and implement a
PR or communications strategy include:
Media releases, media articles and features that are ready to publish
as editorial in newspapers and magazines or approaching electronic media
to cover an interest story.
Auditing the communication processes within a company to identify problems
and design optimal systems.
Managing the relationship between companies and sponsors for mutual
benefit. We have had experience managing Olympic and Commonwealth Games
sponsorships - they don't come more complicated!
Sometimes the best way to get your message across is to hold an event.
We can help with the theme, invitations, speeches and management from
inception to completion.
We can help you to get your message heard by the media of an industry
group without damaging the public's perception of your company.
This involves talking to community stakeholders to identify their issues
and feedback and incorporating this into a mutually acceptable solution.
Liaison with government officials for strategy or project development,
implementation or for policy formulation.
and crisis management
Identification of issues and the documentation of procedures to protect
a company's public profile.
Advertising your product or service can be confusing and expensive. Here
are a few questions to test your knowledge.
... how the ratings for television advertising are calculated?
... which day your local paper has the best circulation?
... the difference between a publication's circulation and readership?
... the age group that listens to the radio station you have advertised
If you answered
"no" to any of these Our Marketing Department can help - from the design
and layout of an ad for the local paper to designing and booking a campaign
using a mix of media including web based advertising.
Department can devise
- New media
- Plan a
media rates on your behalf
- Book media
the ad creative - print and electronic
a post-campaign report to ensure that the media campaign booked went
appeared as booked.
Why waste money on advertising that talks to everybody when you can talk
direct to your target market and save your business money.
is not about "junk mail", it is personalised and appropriate communication
targeted straight to your buyer.
your target market
their contact details using commercial lists, a yellow or white pages
search, the database from your business or other means 3. Creating a
material that will appeal to your target audience
a mailer by post or email
of the response against industry standards
Some of the
advantages of direct marketing are:
- You know
almost immediately if the creative is working
- You know
the exact cost of each customer response
- You can
test a number of approaches and their response rates before rolling
out a full campaign
is one of the most cost effective ways of communicating with your target
audience. Our Marketing Department can help devise a direct marketing
campaign for your business.
It is widely accepted that 80% of sales are from 20% of customers.
happen if your business lost its major client?
can reveal which of your clients are not likely to use your product/service
in the future, why they won't and what you can do about it.
be surprised about what your clients have to say.
Department can provide quantitative and qualitative research at a local,
state and national level inside your company or outside it.
This type of research seeks to quantify issues of concern to determine
how typical responses are in a certain group.
of quantitative research lies in the development of the survey design
which can be delivered by direct mail, email, face-to-face or by telephone.
Qualitative research probes people's reasons for their motivations,
perceptions and actions. This type of research provides valuable insight
into why people think the way they do - their attitudes and values.
It is also a useful method for generating and assessing ideas and is
the perfect vehicle for testing a new advertising campaign.
of qualitative research include focus groups and in-depth interviews.
Every time a customer sees your product or service, they form an attitude
about your business. This attitude will influence their decision to purchase
from your business.
will a potential customer form if they see a "cheapest price"
message in one communication, followed by a "premium pricing"
If they are
confused about what you are trying to sell, customers won't buy.
Identity includes the areas of
Does your logo represent what your business does? What message is it
giving to prospective customers?
Is your stationery, signage etc consistently delivering one message?
Prospective customers will want to know a little about your business
to decide if they want to form a relationship (purchase) with you. Areas
of interest are how long you have been in business, your staff and the
services you offer. This information might be in a brochure, as a CD
Rom, as a PowerPoint presentation or as a web site.
What message is your advertising, web site etc delivering? Is it the
same message as the logo?
If your Unique Selling Proposition (USP) is "superior service", are
your sales team following through? How is this USP measured?
does it work?
Our Marketing Department uses a number of steps to audit your company's
corporate identity at the internal and external levels.
We then work
with you to implement steps to improve the identity of your business with
your own people and the messages that the public receives.
Marketing Department's creative capabilities include the design of print
and electronic materials. Our scope of services stretch from designing
your logo to writing and storyboarding your television ad.
Some of the
design/creative projects we can undertake for you include:
- Logo design
of sale material
- Web sites
How many times have you been delivered a brochure that doesn't look like
you thought it would, or costs more?
ourselves on delivering a first class job, on time and on budget.
It may be
a newsletter, an annual report, even a television ad.
Department supervises the job throughout the production process so that
you get the job that you approved.
We ask you
to approve the artwork and the cost before we proceed with production
- that way you know exactly what to expect.
Have you ever bought an item because you get something free?
Most of us
a little incentive will help increase your sales.
Department can help you design a sales promotion that will not only increase
your sales but also show you how to use the names you collect in the process
for future marketing activities.