Department has considerable experience working with clients in a range
of industries in the private and public sectors.
Some of industry experience includes
- Fast Moving
We use a number of methods to gather essential knowledge about your industry.
Our aim is to know at least as much as you do about your industry. Some
of these methods include:
research using the internet
experts in the field
Our client experience includes accounts at the regional, state and national
level. Some of these include:
- Alka Seltzer
- Chux Superwipes
of Employment, Training and Youth Affairs
Premium Dealer Network
- QM Properties
- Reed Exhibitions
- Remy Australia
of Queensland (Gatton)
of Southern Queensland
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These three projects indicate the capabilities of Our Marketing Department
and the integrated approach using a number of marketing tools.
Wingate Properties and partner Abigroup were selected as the preferred
developer of the 58.7 hectares of Queensland Rail land at North Ipswich.
The site is located across the Bremer River from the Ipswich CBD and home
to buildings of heritage and cultural significance. Public opposition
to the development would halt proceedings for the developer.
Community consultation comprising media relations, press conference, direct
mail and advertising (press and website).
A community consultation program was undertaken to identify the stakeholders
in the project, seek their opinions about the issues concerning development,
communicate with them during the planning process and provide an accountable
report that would allow the developers to modify the masterplan of the
45,000 people were exposed to the Riverlink Masterplan through newspaper
supplements, media editorial, press advertisement, newsletters and web
site. An additional 400 people attended workshops and meetings or viewed
static or manned displays.
program used a number of feedback mechanisms including feedback forms,
1800 freecall telephone number, an email response form via the web site
and individual interviews.
Analysis of these feedback mechanisms indicated an overwhelming 93% of
residents supported the Riverlink project with 2% of respondents opposing.
Another 2% of respondents did not indicate their preference while an additional
3% were neutral.
Problem: Bayer Pharmaceuticals' Canesten topical anti-fungal cream was
once only available to consumers via the pharmaceutical script written
by a General Practitioner. A loyalty program was used with GPs resulting
in brand dominance in the sector. Federal laws changed to allow Canesten
and similar competing anti fungal creams to be sold over the counter (OTC)
at pharmacies. The threat of losing market share prompted the need for
some innovative marketing activity.
Direct mail, event management and sales promotion.
A series of "Fungal in the Jungle" themed nights were held with African
styled teasers and invitations to pharmacists and staff who would be in
the position to recommend Canesten over competitive anti-fungal products.
Functions were held in the botanical gardens or zoos of Brisbane, Sydney,
Melbourne, Adelaide and Perth.
troupe was hired to perform as characters to illustrate the benefits of
Canesten as guests were led through the "jungle" with a jungle juice refreshment
in hand. A presentation about Canesten was followed by a jungle themed
of each night was a performance by the Wendy Matthews band. Guests were
provided branded goods including a special release CD and information
relating to the sales promotion. This was designed to encourage pharmacies
to purchase Canesten in order to receive entries into the draw to win
a Jeep or an Australian Safari.
"Fungal in the Jungle" nights were a talking point amongst pharmacy staff
around Australia for years following the events and market share of Canesten
was maintained despite the change of market factors.
Problem: NationalPak, suppliers of commercial bags and wraps were losing
market share to their competitors using price-cutting methods.
Trade loyalty program comprising direct mail, event management and sales
A trade loyalty program was implemented based around the theme "Escape".
Purchases of NationalPak products contributed toward quarterly prizes
such as "Three day island escape" to Lord Howe Island; "Luxury car day
escape" driving Ferrari's and Porsches and a "Weekend Island Escape" to
Orpheus Island in the Great Barrier Reef.
was launched to NationalPak clients in Brisbane, Sydney and Melbourne
at historic prisons or penal colonies.
materials were produced to launch and sustain the program based the Monopoly
game so customers could track their progress toward winning prizes. A
range of branded products was used to retain enthusiasm for the program.
This campaign won international recognition in the Business to Business
section of the World PRO Awards, the annual awards for the sales promotion
industry, held in the United States.